![]() The decision raises important concerns about continued youth use (Vuse, presumably the popular Alto version, is the no. Vuse Alto, the brand most competitive to market leader JUUL, accounts for nearly 95% of Vuse sales and remains on the market without FDA authorization. While this action marks a step forward in the long-delayed review of e-cigarettes, it’s important to note that Vuse Solo has no significant market share, according to Nielsen sales data as of June 2021. Reynolds, can continue to be sold in tobacco flavor, but it denied 10 unspecified Vuse Solo flavors and made no decision on its menthol e-cigarette. "Completely removing high-nicotine products like Vuse from the market and ending the sale of all flavored e-cigarettes products, including menthol, is the clear path to ending the youth vaping epidemic," the ALA said.In its first authorization of an e-cigarette product, the Food and Drug Administration announced that Vuse Solo, made by R.J. ![]() In a statement, the group said youth vaping is still at critical levels. The American Lung Association said it was "dismayed" by the FDA's decision. The approval of Vuse Solo was met with criticism by anti-tobacco groups. "These data reinforce the FDA's decision to authorize the tobacco-flavored products because these products are less appealing to youth and authorizing these products may be beneficial for adult combusted cigarette users," it said. However, it believes the data suggests that many teen e-cigarette users begin with products flavored like candy, fruit or mint. "The agency takes these data very seriously and considered risks to youth when reviewing these products," it said. By last year, that number fell to 19.6% of high school students amid greater regulatory scrutiny and the coronavirus pandemic. In 2019, federal data found that more than 1-in-4 high school students had used an e-cigarette in the past 30 days, up from 11.7% just two years prior. In its decision Tuesday, the FDA said it was aware that 10% of high school students who used e-cigarettes named Vuse as their usual brand in the 2021 National Youth Tobacco Survey. (Marlboro owner Altria owns a 35% stake in Juul.) ![]() It currently sells a tobacco and menthol flavor. Juul had sold fruity flavors like mango, but suspended the sale of these products in October 2019. Tens of thousands of applications have been denied from smaller players like JD Nova Group and Great American Vapes, particularly for flavored vaping products.Ī decision is still pending for the brand Juul, which at one time had dominated the market. The FDA is in the process of reviewing roughly 6.5 million applications from about 500 companies and has yet to rule on all of these products. However, e-cigarette manufacturers have argued that their products can deliver nicotine to addicted adult smokers without the health risks that come along with burning tobacco. Nicotine is the ingredient that makes tobacco addictive, and it may have other negative health effects. Over the last decade, thousands of e-cigarettes appeared on store shelves without any approval from the agency, which allowed the sale of those products as it phased in standards for the burgeoning industry.Į-cigarettes deliver nicotine to users by vaporizing liquid in cartridges or pods. The FDA gained the power to regulate new tobacco products in 2009. "The manufacturer's data demonstrates its tobacco-flavored products could benefit addicted adult smokers who switch to these products – either completely or with a significant reduction in cigarette consumption – by reducing their exposure to harmful chemicals," said Mitch Zeller, director of the FDA's Center for Tobacco Products, in a statement announcing its decision. However, the approval doesn't include some of the flavored products submitted by R.J. The decision marks the first time the agency has approved an e-cigarette brand for sale in the U.S.
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